Interaction Research Institute, Inc.

IRI Courses

Survey Design
Customized Workshop

Course Description

This two-day workshop develops the skills to create a valid and reliable survey instrument.  The course reviews item construction; response scales; administration; validity and reliability testing; and analyses and interpretation of survey findings.  Examples of employee and customer surveys (e.g., Federal Human Capital Survey, American Customer Satisfaction Index) are used to demonstrate common pitfalls.  The customized workshop includes sessions to enhance surveys used within your organization.

Desired Learning Objectives

• Define information needs and determine the best feedback mechanism
• Focus Groups and interviews to pinpoint issues to address
• Benefits and shortcomings of personal interviews, telephone, and questionnaire surveys
• Types of survey items: Likert scale, Demographic, Open-ended, etc.
• How to construct valid, reliable, and easily understood items
• Select the appropriate response scale (e.g., strongly agree to strongly disagree)
• Derive key factors (categories) and headers
• Administration procedures to assure confidentiality and increase response rates
• Data capture, tabulating, analyses, and reporting
• Compute margin of error in analytical results
• Presentation and interpretation of survey findings

Who Should Attend

Anyone who designs or modifies surveys, or would like to develop expertise in survey construction and interpretation.

Course Location and Duration

• Phase 1.  On location data collection and interviews with course participants
• Phase 2.  Customize workshop manual and develop relevant examples and exercises
• Phase 3.  Two day workshop on-site at your location

Course Cost

The $7,500 course fee includes training and materials for up to 25 participants.  The GSA MOBIS schedule (GS-23F-9769H) fee is $6,982.50. The curriculum and material are adapted to meet the requirements of the organization and knowledge level and priorities of participants.

Press here to request an on-site workshop

Interaction Research Institute, Inc.  •  4428 Rockcrest Drive  •  Fairfax, VA 22032
(703) 978-0313  ·  1-800-STATMAN  ·  Fax: (703) 978-1776  ·  iriinc@aol.com · www.irism.com